Problem

Making a content publishable and more visible is a tedious process. When an author writes an article or a post, there is still a whole editorial process to be completed before the content can be published: finding the right images, links, tags, past articles, related posts is tedious and time-consuming. All these activities take time which could be used for research, creating other content and what’s even more important, it can be automated.

Exiting tools are good in helping author publish the content online, but are doing very little to enrich the content and making it more readable, discoverable and more interconnected.

Solution

Zemanta.Pro is a solution for professional publishers and bloggers that provides online recommendation of relevant content to the authors at the time of content creation. Authors don’t have to search for related stories, definitions and images manually, Zemanta takes care of it while they write. It understands the content while being created and searches for related articles, links, tags and images. The content discovered through Zemanta is recommended, never forced. Ultimately it’s still the author’s job to pick the right ones, however Zemanta makes it much more efficient.

The recommendation are brought to the authors from a customized content pool. Publishers can upload their own archives and limit the recommendation pool to link only to their archives or networks.

Features:

recommendation of related content

Zemanta.Pro finds related articles, links, images from a content pool and recommends the most relevant ones to the author.

more than 10000 news sources, connecting 100 million content objects

general content pool of selected news and blog sources

auto-tagging

Zemanta can automatically tag content into general categories (custom categorization is also available)

upload of custom content

a client can upload RSS feeds into Zemanta.Pro for indexing and thus including it into the content pool

customization of the recommendation pool

selecting the content to be included in recommendations (e.g. limiting of the links to own network and trusted sources)

centralized administration of authors

system administrator can manage users of Zemanta.Pro templates management: users can setup customized HTML templates to be used for the posts, effectively incorporating company HTML design

Benefits

Save time

Authors spend 20-30min/post to find relevant links, related stories, images and tags for their post. Zemanta does it in 2-3 seconds. Creating content is human job, but finding related one should be done by computer. Even more important, Zemanta find content that otherwise wouldn’t be discovered.

More

With increased number of links, better tags and more connections into the web, zemified stories get more traffic. They are discovered by search engines better and more adapted to surfing behavior of the users. By using Zemanta.Pro, the content gets included in the general recommendation pool and is exposed to the whole network of bloggers that use Zemanta.

Better posts

With simplifying the process of finding and including related content, posts get more links, become more streamlined and look better. Zemified posts have more quality links produced in a fraction of the time.

Technology

Zemanta’s unique content recommendation engine enables deep understanding of content by relating it to background knowledge. It uses combination of natural language processing, machine learning and fine tuning to deliver directly usable results connected to both user generated content and authoritative semantic databases which enable further processing.

Zemanta.Pro is available as a standard MovableType or WordPress plugin. It integrates tightly into author’s dashboard, yet remains unobtrusive and doesn’t change the author’s workflow.

Pricing

Zemanta is available as per site installation for a monthly subscription price of 2500 USD.

Contact

To arrange a test and to learn more contact Boštjan Špetič – bostjan@zemanta.com