The NoTube platform will be a Semantic Web infrastructure providing integrated content from broadcast, Web channels and social networks, as well as integrated functionality for Web service-based metadata exchange, user and context modelling, and personalised presentation generation.

NoTube is a European project exploring television’s future in the ubiquitous Web

NoTube shifts digital entertainment from a single-TV viewer activity to a community-based experience by sharing preferences.
NoTube realizes distributed personalization in an interactive and multi-device environment, enabling anywhere and anytime TV entertainment with the ubiquitous Web.
The work in the project is steered by three visionary use cases, namely:
1. personalized semantic news;
2. personalized TV guide with adaptive advertising;
3. Internet TV in the Social Web.

NoTube Goals:
• to demonstrate web-services for context-dependent and personalized selection of TV content
• to shift the digital entertainment from a single-TV viewer activity to a community-based experience
• to realize distributed personalization in interactive and multi-device environments, enabling anywhere and anytime TV entertainment.
NoTube Solutions:
Web-service-based metadata exchange
• vocabulary alignment
• semantic annotations
• unified access to dynamic and distributed multimedia content

User modelling in distributed and context-aware settings
• sharing user data between applications, user terminals and usage contexts
• modelling context with task-, domain and device viewpoints
• matchmaking contexts and media resources

Personalized presentation generation
• for diverse multimedia content
• for combined information on user, data and context
• for recommendations and feedback

Who benefits from NoTube
• viewers: gain control over TV-entertainment; classical mass-media broadcasting changes by users‘ Social Web engagement
• providers: information integration in a TV-Internet environment for personalized content delivery
• advertisers: a contextualized and personalized TV-based narrowcasting